A formal introduction into the world of popular culture treats itself as an epidemic. The term “popular” can be referenced as an idiom glamorized by the masses. Popular culture is a timeless crusade continually evolving into social norms in a time space continuum. Popular culture, in its fundamental stages is a subjective approach toward lifestyle. The question one might ask is whether there are any truths in a world of multiple subjective realities. The answer to this question can be answered with a universal agreement. That agreement tends to align itself with an affirmative. To create a better understanding of this idea, a closer examination of popular culture is in order. Throughout society, ideas, names, concepts, and inventions have withstood the test of time. Every modern day society draws its creativity from times past. Those ideas give light to newly recycled ideas are a form of popular culture, which is referenced continuously.
Popular culture has always had a biased perspective given the spectrum of age. It is a common ideal that youth, in their impressionable times, seek outside information regarding the way they should manor themselves. Popular culture does a superb job at identifying with them, by instituting messages that gain revenues on one side and deliver messages on the other i.e., the process of encoding and decoding messages. One might venture to say that popular culture is a manufactured machine that distorts youth into a world of extreme fantasy.
Given the current times it can nonetheless be stated that Recording-Artist Britney Spears can be categorized as a motion in popular culture. Drawing from times past, highlighting such artists as Whitney Houston and Madonna, Britney Spears has recycled popular music for her generation. Likewise, future generations, will draw expressions from the work done by Spears in order to recreate a new popular form of music. Author Sarah Delmege states, “Girls can relate to her because she’s the kind of girl that could be in your class, the kind of popular girl that everybody wants to be friends with. Britney is a very genuine, down-to-earth girl, who happens to be incredibly talented."
Introduced formally to the American public in November of 1998, Britney Spears released her first single, “Baby, One More Time.” At the time Britney Spears’ popularity reached records when her album sales surpassed her predecessors. Britney Spears is the first new artist, and youngest ever, to have a debut single and album simultaneously hit the number one spot. It is with the continuation of her album success, that the world has been subjected to Britney Spears in several other mediums as well: dolls, film, posters, concerts, fashion, fragrance, magazines, TV appearances and as a spokesperson for celebrity endorsements. It is an indisputable fact, good or bad, that Britney Spears has indeed reached the level of fame crowning her as a pop-icon. With the advancements in technology, Britney Spears has been able to create an image of herself, which can be duplicated several times over, to several different audiences. The image, however, which she creates, can be seen as either positive or negative. Author Bill Weber writes, “The biggest complaint about television, according to the parents I know, is the lack of good role models for children. Parents cry out for the networks to show people other than pop stars like Britney Spears.”
The world of mass media has aided Britney Spears in her climb to success. The relationship between Britney Spears and her influence on her fans is defined in communication theory. The portrait painted above, provides meaning to a world of fame and fortune, where life ends, and a surreal life begins. Despite the fortune and fame that have accompanied Spears, there also lies a controversial aspect to her fame. On a deeper level, besides the superficial, there is the transfer of messages via the media, which directly relates Britney Spears to the mass media. Those images represent a deeper meaning and the implications which they give off are the reason for such controversy.