








RONNY MORRIS
By Ozzy Neav
Posted: July 2008
Singer/song writer Ronny Morris has traveled down
a long path filled with adversity. From hitting rock
bottom seven years ago to pursuing his life long
dream of being involved in the music industry,
Ronny Morris has not only persevered, but thrived
and is close to releasing his new album, Sweet
Silence. De Novo recently talked to Ronny about
the transition from his native Denmark to L.A., his
career and life in general.
Ozzy: When did you first decide to pursue a
music career?
RM: It’s really been a dream of mine since I was a
young kid. I’ve always wanted to be involved with
music as far as I remember. I knew nothing about
the music industry then, but it was truly here that
my dream was born. The decision that this should
be my career in life came much later.
Ozzy: What was the inspiration behind the album Sweet Silence?
RM: Great songs really. I had written a great number of songs that I really liked and when
I teamed up with my good friend, Thomas Albjerg, my songwriting just escalated. We had
new ideas every time we met and I remember we filled up one mini disc after another with
new ideas. This combined with my long term dream of making albums just made it very
clear that some of these songs had to be recorded.
Ozzy: You faced serious adversity back in 2001, with a period of recovery
spanning an incredible five years. What kept you motivated?
RM: Coming out of what seemed like a very difficult time, I now realize that hitting (what I
at the time thought) was rock bottom, motivated me more than anything. Choices that
before seemed very difficult to me suddenly seemed very easy. In my case it seemed
easier to fight than to give up.
I simply made it my obsession to study success and the people I think had it. I got in touch
with a really great coach as I was pretty sure that the skills I had wouldn’t take me to
where I wanted to be. I guess it was time to give up some old beliefs and clean out the
closet.
Ozzy: Your MySpace page is filled with ads for charitable institutions. Do you
believe that the entertainment industry is doing enough to help those in need?
RM: No, I really think that a lot of upcoming bands could be doing a lot more. When I grew
up there was a wave of people who wanted to participate and come together for a reason
and it seems like they are still carrying the load.
I know that a lot of musicians came together for Al Gore’s Live Earth and for the live 8
event but I hope to see more of the new bands getting involved.
RM: How did you end up working with producer Adam Kviman?
RM: I teamed up with Adam because of the great work he has done with some Swedish
artists like Eagle Eye Cherry ETC.
.
Adam and I had a phone call and it wasn’t long before we meet and sat down in a hotel
bar in Copenhagen. We decided that we should meet in his studio outside Stockholm.
We recorded one track as a test to see if we actually could work together. After a couple
of weeks we decided to continue and as you say the rest is history.
Ozzy: Who is the mainstream artist the most resembles your style of music?
RM: Oh boy there’s a lot actually. I have heard people mention names like Tom Petty,
John Lennon, ELO, Pink Floyd, Brian Adams and The Beatles, etc. I think it’s really a
great blend of all the bands I grew up listening to.
Ozzy: What was it like making the transition from life in Sweden to L.A.?
Well actually I am from Copenhagen, Denmark, the small country just on the other side of
the bridge from Sweden. It was not that difficult actually, but it has its ups and downs like
many other things here in life. Life in Los Angeles is different both good and bad. I like it
here, most of all the mentality that everything is possible.
Ozzy: Would you ever participate in an international music competition like the
Eurovision?
RM: No. I was following this year’s competition and I must say that I was devastated. I think
that the Eurovision contest is becoming worse and worse. No doubt there were a few in
there that had something good but overall I think that we are seeing greater talent in
some of the reality music shows.
Ozzy: Did you actually shoot a music video in the Tunisian desert? What was that
like and what made you go with the balloon and girl in the clown costume?
RM: Yes, we shot 95 % of one of the videos in Tunisia. The trip was simply fantastic. We
spent 7 days down there driving around in a 4WD and Tunisia was everything I hoped it
would be. We had great fun and though it sometimes seemed hard, I am sure we will end
up with something that we all feel really proud of.
The balloon and the clown costume is really the concept for the visual art for this album.
When you see the album cover you will understand the concept. But without reveling too
much the clown represents a figure of change. The clown stands for something pure,
someone who wants to put a smile on someone’s face and this clown ends up taking a
business man half way around the world in order for him to see things differently.
Ozzy: Where can our readers
find out more about you and
your music?
RM: Myspace and Facebook is it
right now. We are 90% done
with everything, that being the
album, the website, the videos
and all and I am working like
crazy to find a release for this
album. The days of the music
industry have changed so who
knows, I might have to work a
little harder?
We have put stuff up on Myspace and on Facebook that way people have a chance to
relate and get involved though we are in the very early stage. I don’t think we will see an
actual album release before later this year.
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